I was recently on the phone with a client who happens to be in the landscape business in the Western United States who shared a few of her marketing struggles with me. This should come as no surprise to anyone in business who would rather ply their trade than market it to potential customers. Of course, when it comes to marketing, there can be several challenges, not the least of which are what you want to promote, what medium you want to use, and exactly who to target. This client’s struggle, however, involved timing; she was always behind the power … Continue reading
As many of you know, I got my start in the landscape industry 25 years ago (wow!) and many of my consulting clients and audiences that I speak to are landscape industry oriented. A few months ago, my long-time friend Gregg Wartgow called and wanted my thoughts on his feature on Marketing to Millennials – and then the conversation jumped into using an iPad for a sales presentation – one of my most popular talks in 2011 and 2012… Here is the article on using a tablet for your sales strategy. Thanks, Gregg! How To Sell With Your Tablet Computer … Continue reading
A few weeks ago, I was speaking to a crowd about the impact of Social Media on today’s business, economy and culture… Someone in my audience suggested I watch the video “Is Social Media a Fad?” – compelling…! Although the content and metrics are a bit dated, the idea is still relevant. Your thoughts?
As I mentioned earlier this week, I really do enjoy reading the USA Today on my iPad and I stumbled upon this article last week as I was traveling that I 100% agreed with. Steve Strauss outlines some trends he sees that could be very relevant in 2012, and I think he is spot on. If you’d like the direct link to the article, click here. Ask an Expert: The top 5 small business trends for 2012 By Steve Strauss, for USA TODAY In my column last week I started looking at the top 10 trends, factors, and events that will shape … Continue reading
I love reading awesome business stories in the newspaper and in magazines. Of course, other topics interest me as well. When I was traveling last week, I read this on the USA Today iPad App and had to email it to myself. If you’re in small business, like so many of you are, take a gander. Ms. Abrams gives some incredible tips for 2012 that I think are more than relevant to all business owners and managers. If you’d like the direct link to the article, click here. Small Business Strategies: Twelve tips for 2012 By Rhonda Abrams, USA … Continue reading
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| Jason Cupp: Know your Team | |
I'm a former CEO turned Kolbe Certified growth consultant, team builder and motivational speaker. I travel almost constantly, talking about everything from sales and marketing to crisis management…to clients in almost any industry. My knowledge, experience and approachability have put me in front of so many people and businesses across North America and Western Europe.
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