Several years ago, I was at a PLANET event at one of the many networking receptions – and I met Rob Diaz. Soon thereafter, I met his amazing better half, Joy. Rob and Joy have become friends over the last many years – and that friendship has turned into more than a friendship… one that is based on a similar view of business, relationships, family, trust and respect.
LandCare Inc. – based in Las Vegas, NV – is a forward thinking company that is focused on the key principals of amazing Customer Service, loyalty via Incredible Relationships and delivering a Phenomenal Product. Their clients rave about who they are, what they do, and more importantly – how they do it. A few weeks ago, I wrote a blog entry about an impromptu dinner and brainstorming session – mostly about life, and secondarily about business – that I had with Rob and Joy in Vegas while I was there speaking to a Green Industry Group. In a sentence – I’m energized by this Green Industry power couple. I’m encouraged by them. I learn from them.
Let me be honest – LandCare Inc. and Rob and Joy are not a clients of mine. They are friends in the industry that I love bouncing ideas off of, and I enjoy hearing some of the cutting edge things they are doing in their business. One such initiative has been to redo their company website – with one thing in mind – the client. Check out their awesome new online presence here. I think you’ll be impressed.
One thing I’ve learned over the years of being in business is that healthy, productive and two-way relationships are a key tenant to a healthy business and life. Rob and Joy are true examples of that principle I’ve learned (sometimes the hard way, mind you) in my life and business. If you know Rob and Joy, or people like them, you know exactly what I’m talking about.
I get very passionate and excited, especially in this weird economy we are in, when I stumble across someone that is making a difference in the lives of their team, in their clients lives, as well as their own. And, when they do it in that order, the magnitude is unquantifiable.
The question is – are you a relationship magnet? Do you put as much into the people around you as they do? Do you encourage those around you before you focus on yourself? I believe these traits are part of the difference between those who are swimming downstream easily or upstream difficultly.
Oh, and if you don’t know Rob and Joy, say hi. If you do, say thank you. If you know someone like them, pick up the phone, shoot an email or text, hit them up on Twitter, and tell them how much they encourage you.
Rob and Joy, you are an encouragement to me. Thanks for the life that you breathe into me every time I see you. You guys rock! :)
Are you an internal systems thinker for the benefit of the external company?
Do you find satisfaction in creation of systems and completion of tasks?
Do you have a background in grounds management and the green industry?
Are you looking for a position in a growing, stable landscape firm?
Are you a natural team builder and trainer?
If so, you might be the perfect fit for our firm, a Connecticut based landscape management company that serves commercial clients in the greater NY metro suburban market.
A Vice President of Operations must have excellent communication and people skills. Systems-based, process-oriented thinking is paramount for success.
This is a full-time, salaried position. Success in this position requires a long-term commitment. This is an Internal Operations position.
Characteristics: Must be detail oriented, ability to dig for information, possess the ability to deal with lots of different people, and have a focus on creating efficient policies and procedures to create a culture and environment focused on clients and our team members.
Responsibilities: Manage and Mentor Managers, Employee Development, Create and Implement Training Programs, Provide Accountability to Operations Team, Oversee Proposals, Scheduling, Quality Control, Ensure Total Client Satisfaction, Manage All Operations Personnel, Deliver and Maintain Operations Budget.
Requirements: Previous Operations Management experiences in the landscape, green industry or grounds maintenance industry. Four Year Degree in Landscape Management or Business Management (Or related degree). Minimum 10 Years Experience in Operations/ Management. Verifiable Success in Team Management and Building. Financial/Budget Management, Knowledge of OSHA and DOT Safety Standards. Computer, Phone and Communication Skills.
Company Specific Training Provided. We are currently looking to hire one Vice President of Operations.
If interested, please provide the following information via email:
Within Seven Days of receiving your complete application information, we will contact you via email to inform you of the next step of the interview process. Please email your resume and supporting docs here.
About a month ago, I was in Las Vegas to speak at the PIA Conference. I love Vegas for many reasons, and when I was in the Design/Build business, we had a client there, so I was able to travel frequently there for work. One thing I absolutely love about Vegas is the amazing places that you can grab a meal. Some of the best meals I’ve had in my life were in Vegas.
I love reaching out to friends and clients when I’m traveling – even if its not to see them. When I knew I was going to be in Vegas, I quickly shot out a text to my great friends Rob and Joy Diaz. Rob and Joy have been friends in the landscape business for years, and I’ve been lucky enough to work with them on some marketing initiatives over the years as well. I’ve loved watching their business grow over the years, and watching how committed they are to delivering amazing service and products to their clients. Their dedication and commitment, bar-none, has invested in their company growing in this weird economy – and growing with the right clientele. More on their business in an upcoming blog entry. Stay tuned to hear all about them.
Rob and Joy wanted to grab a meal, and I said, “Let’s enjoy some awesome Vegas cuisine”… They picked me up at my hotel, and we went to Caesars Palace. And, ended up at The Palm Restaurant in the Forum Shops there.
Before I go into any more detail: If you’ve never been to The Palm Restaurant, go. You can stop reading this post and go and have an incredible experience, trust me.
This restaurant is intuitive. Our waitress (Anna) knew Rob and Joy from their previous visit. She even knew that Joy liked sparkling water, and Rob liked tap water. That was amazing in itself, but The 837 Club is what sealed the deal for me.
Some restaurants have punch cards, or loyalty cards, or programs to help bring clients back over and over. Some even coupon. Not The Palm Restaurant. They deliver real value in their establishments by creating community. The 837 Club is the way they do it. For a mere $25 (and you get a $25 gift card for your next visit when you join), you are part of their “family”. Their website says:
“We often say that The Palm isn’t a chain – it’s a family. This is true for our staff members, our customers, and for the extended family of loyal patrons who participate in The Palm’s 837 Club.”
It’s more than true. You get special entrees that no one else can order. There was even a bottle of wine that was on special only for club members. But that is only the tip of the iceberg for how they build loyalty. For each $1 you spend, you earn a point. When you get 15,000 points (yeah, yeah, that is a lot of points, but…), you earn this:
15,000 points – Private party and caricature, which includes:
• Private party at a Palm restaurant
• Caricature placement at a Palm restaurant
• $1,500 gift certificate for food and beverage
Uhm, your own caricature on the WALL of the restaurant. And, let me tell you, there were hundreds upon hundreds of them. Famous people, commoners, foodies, couples – you name it, they were everywhere. And, it was viral. To see how many people have gotten 15,000 points was amazing. And the fact they could come into the restaurant and SEE their own caricature is it. It’s it. It was awesome.
Oh, I can’t forget. The food was awesome. If you know me, you know I’m nearly a food critic. And, it was a stellar meal, an amazing atmosphere, great service – and even better company. I’ll not soon forget that meal, The Palm Restaurant, but mostly – the conversation and relationship that we had together in that experience with Rob and Joy.
What do you do to build client loyalty in your business? Do you have a way your clients feel like “family”? Does a community feel inspire you at businesses you frequent?
The Palm Restaurant has it figured out. Do you?
Tonight I was watching the news and I saw a commercial for Google Chrome that I found absolutely amazing… Now, I rarely watch TV, but when I do, it’s on DVR, so I usually skip the commercials. But, tonight I was watching the live broadcast of the news, so I watched with interest the following commercial. It tells the “story” of and upstart business, Frank Restaurant, in Austin, TX and their owners, Jenn and Daniel Northcutt.
Here were my observations:
In August, I was lucky enough to scratch one thing off my bucket list – by attending, alongside my neighbors – the Silver Oak Alexander Valley 2007 Cabernet Sauvignon Release Party in Geyserville, CA. To say the least, it was an amazing experience that this wine lover will not soon forget. Lots of amazing memories with great neighbors and fellow wine connoisseurs.
I’ve been a fan of Silver Oak Cabernet for a long time. A good friend of mine and client introduced me to it several years ago and I’ve not been able to go back. Almost any wine I drink is compared to SO. And it’s nothing less than AMAZING. If you haven’t tried the 2007 Alexander Valley Cab, put it on your short list.
That said, I noticed something while I was walking around the vineyard in Geyserville:
Silver Oak Cellars does one thing, one thing incredibly well, and has always done one thing – creating the worlds best Cabernet Sauvignon.
I think as I work with businesses all over the world, one thing that is true is that they tend to grow by diversifying. I know I did when I was in business. We added divisions, we add geographic areas, we added professional services, we added services, we added products, we added all kinds of things. But at the end of the day, should we have just done the one thing we did best even better? I’m not sure, but I know that some of the best companies in the world do one thing and do it to their best ability.
Silver Oak figured that out. I noticed it tried and true while in California for a long weekend. And, I noticed their customers clamored to their expertise, attracting thousands of fans from across the country to their Release Party… Silver Oak has never tried to be anything other than they are.
“Life is a Cabernet” is their slogan and its true to form. Life is, indeed, a Cabernet.
What is your Cabernet in your business? What do you do that is your best and should require all of your undivided focus?