TED Talk from Dan Ariely tells us a GREAT WAY to Differentiate Ourselves @TedTalks

I’m returning from PLANET’s Green Industry Conference a few weeks ago and honestly, still just trying to get caught up.  I met so many great people at the conference (there were only 20,000 of you there in attendance at GIE+EXPO!) and I’m looking forward to keeping the conversation alive via phone, email, Twitter, Facebook, Skype and this blog.

Several weeks ago, a good friend shared this Ted Talk with me that really did change my opinion on a few things that work within my business and my clients businesses daily – the simple way we phrase things in the sales and purchase process.  I had so many take-aways in just the way I put things down on paper, that I wanted to share them with you.  Although the entire video is nothing short of amazing (it’s only 17 minutes, so an EASY watch and learn experience), I think there are several points that EACH and EVERY person in business can do as a take-away.

You can watch the video here, led by Dan Ariely, and then read a few bullet points to my own observations of “do-differentlys” in your business starting NOW.  Check out this great Ted Talk video:

(If the flash version does not work, you can link to the video here)

I had a LOT of take-aways from the video, but most notably the things that jumped out at me were:

• The appearance of things are not always as they seem.  Could we have a different “looking” contract or design that would affect the way a client feels about it?
• The way we phrase things in words can absolutely have an impact that could determine success or not.  Are contracts phrased properly to influence success and execution?
• We can create successes in sales, contracts and options based on the way the client opts-in to optional services and/or enhancements.